16 Tips to
Host a Wildly Successful Jewelry Home Party

If you have decided to go into the jewelry business and to buy jewelry, jewelry home parties are the way to go.  These beat any other method of making big profits out of selling jewelry. 

You don’t have any competition, and you do have a very specific group of buyers who are there because they are interested and love to encourage each other to buy… and the only one they can buy from, is you!

A jewelry home party requires a short investment of time and money and gives the biggest financial return.  You can pay the hostess with some jewelry or discounts, depending on the success of the party.  The guests will feel at ease, knowing that they are in good hands; no friend of theirs is going to invite them to a scam, so they know you can be trusted, and trust translates into sales and returning customers.

Women like to feel important when they shop, and no place better to do it than a personalized space, where they are the only ones that matter, and where they can feel relaxed and happy while trying the pieces on.

It is possible to host a home party every week, as it is very easy to plan and schedule, and here are some tips to make sure it is a big success:

1. Select the correct home party.  The best way to host a jewelry home party is with an open house party, where you have everything ready before the clients arrive, and once they do, they feel free to come and go and you mingle among them while answering questions, encouraging them to try pieces on, greeting the new comers, making suggestions, giving advice and helping them with their custom orders.  Make it fun and everyone will have a great time, but remember to keep focus on the jewelry.  Lots of food is counterproductive for this kind of party, so ask the hostess to keep it simple, some wine and cheese, or coffee and a snack.
   
   
2. Make sure your display is ready before the guests arrive.  Arrive at the hostess’s house with enough time to prepare everything calmly and to have time to sort things out if there are contingencies, but never abuse of her time.  Ensure you know what the space potential is and what you need to provide: tables, mirrors, special lighting, etc.   
   
   
3. Be prepared to close the sale right there.  This means, your clients will want to take the jewelry home that night, so, as much as possible, avoid sample pieces and taking orders.  Remember most purchases are impulsive, so you want to take advantage of the client’s excitement to close the sale, except for custom orders.
   
   
4. You have to be able to accept different forms of payment at the party if you want to maximize your sales.  Clients with credit cards buy much more, so be ready for this payment option.
   
   
5. For custom orders, make sure the clients are aware that they can order special pieces, and that both you and the client have a written copy of what has been agreed, specify a delivery date (a little beyond what you think you need, just to cover yourself) and get all the contact information you can.  Request full payment at the party.
   
   
6. Be ready to answer questions about your business, where you sell, how you got into it, why you buy jewelry, how you know the hostess, and give interesting answers; make your business look valuable.  When talking about the jewelry, showcase its strengths and benefits in a provocative way.
   
   
7. Have some attractive pieces labeled as “only available today”, meaning if the clients want to think about it, they will miss the opportunity to get them.  This is a sales catcher!
   
   
8. Ask the hostess to wear some of your pieces to the party.
   
   
9. Have a well-identified gift selection, so that the guests remember their daughters, mothers, friends, teachers, grandmothers, nieces, godmothers, or anyone else they could buy a gift for.
   
   
10. Give bonuses for amounts of purchase.  You can give a $20 certificate (to be used over the following month) to a client who buys $100 or more, a special prize for the customer with the largest order, or special bonuses for clients who buy $50, $100, $200, and so on.
    
    
11. Offer each piece of jewelry as a possible set, if you do not have it available, offer custom orders to match.
    
    
12. Have impulse add-on items to offer along with the purchases, like polishing cloths, these could really boost your sales.
    
    
13. Provide free elegant wrapping for every piece.  It will make everyone feel very special and will solve the problem of gift-wrapping, in case they are buying the piece as a gift.
    
    
14. Offer gift certificates for your jewelry pieces.
    
    
15. Even if the guests are the hostess’s friends, design some nice, tempting invitations, send them out yourself, but give her some to give away at school, work, church or at the club.  Use photos of the jewelry on the invitation, put all your contact information, as well as hostess’s, and give a full description of what they will find at the party.  Stimulate the guests by offering free jewelry if they bring a guest, and choose some representative pieces, great in perceived value but low in cost, to give away.  Ask the hostess to confirm attendance the day before the event; this is a great way to ensure they will be there.
    
    
16. Create a brochure specifying the benefits of hosting a jewelry home party and give it to every guest and in other shows.  Make it clear that such a party does not mean a lot of work for them or a lot of expensive food and drinks; the most important thing is the jewelry.  Besides offering the hostess free and discounted jewelry, present a piece that only the hostess can purchase, it must be something really special to make everyone want it, but only the hostess can get it.  After a party is booked, send a thank you note to show your appreciation and to establish a commitment.  Be sure to establish clear conditions on the hostess’s earnings based on the success of the party.

Paradiso, Inc. is a jewelry company from which you can buy jewelry of high quality at very affordable prices.  We support you through all the process of developing your jewelry business by offering you a first-class product, our knowledge of the market and great conditions to start your business fast and efficiently.  When you purchase jewelry from us, you get unique and elegant pieces at very convenient prices so that you can offer great advantages to your clients. 

We care for details; we care for you and your business; find out more about us, because you have made us what we are and we understand what you need to be a successful entrepreneur.

It is easy to understand what we can offer you if you want to buy jewelry. Find out more about our policy and pricing.  Feel free to contact us, and let us guide you on your business venture by sharing our experience and our great products.  Buy jewelry with trust. We know what women want, what makes them feel beautiful; we’ve been in the market long enough to call ourselves the experts.