We all understand the incredible power behind advertising to get customers to buy what we are offering them.  We know it is one of the best ways to create confidence and urge them to buy, and we also know it is one of the most expensive marketing activities.

Getting the word out about your jewelry is only the beginning.  You must fully engage into marketing and public relations if you really want to get as many customers as possible to buy your jewelry pieces.

Luckily, there are effective ways to advertise your product without spending any money, and imagination has a lot to do with it.

1.    Appear in feature articles.  Feature articles are a great way to promote your jewelry online.  Look for writers or websites that specialize in writing about jewelry and ask them to write a piece about your product in their blog or newsletter.  Writers are always in search for good material, and they will be happy to feature your jewelry if it presents an interesting piece.

2.    Ask your jewelry wholesaler for advertising materials. Professional jewelry wholesalers will be very interested in knowing how their product is being advertised, and they will be very glad to provide interesting materials to support your efforts in different ways.

3.    Answer writers’ questions. Article writers will send you a list of questions that are based on what they believe will interest the readers.  By answering these questions effectively, you can enhance the way you promote your jewelry through them.  Follow these tips when answering:

-    Open up and tell your story.  Make it brief, but accurate.  Show your passion for your business; make it interesting so that it can trigger an emotional response.  When you are able to tell your story in a way that impacts the reader, you will surely get a positive reaction.
-    Show your potential customers why they need your product, why yours stands out from the rest.  Present the added value and advantages of your jewelry.
-    Look for websites that rate and review products.  They will ask you for a sample to inspect the quality, materials and craftsmanship; please, send it to them.  This will show you are confident in the quality of what you are offering, even better, send them your star product, and let them confirm your worth for themselves.  Remember that website visitors prefer to read customer reviews instead of the designer’s description, they want to know how others feel about the product after purchasing it.

In times when money is tight, there is always imagination!  Unleash it, and create new ways of getting to your potential customers to present your jewelry in new and enriching ways.

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