Just as it was for Melody Stuart.

Melody buys wholesale jewelry and sells it for a nifty profit. Although she had tried selling her pieces in every way imaginable, she had never considered a trunk show.

One day in January, she set out to visit stores that may accept her jewelry on consignment.  She gathered her best pieces, and in the company of her best friend Alyssa and her daughter Mary, began parading around town presenting her jewelry to all kinds of storeowners.  As the day advanced, she grew less optimistic; each store she visited was like enduring a job interview.

Towards the end of the day, when her energy was almost gone and she was feeling pretty down, they arrived to a secondhand clothing consignment store.  She immediately knew shoppers went there looking for a deal, so she understood this place was not the best option for her jewelry pieces.

As she decided to move to the next store, Alyssa insisted she shouldn’t let any chance go by, so she walked up to the counter and asked to speak to the owner.

A very enthusiastic mother and daughter, who fell in love with the jewelry at first sight, owned the store; however, they didn’t think it would sell in their shop at the prices Melody was asking for.

Melody thanked them and was about to leave when the daughter asked, “What are you doing Saturday?”  The store was having a Customer Appreciation Day with food, massages, makeovers, and a lot more, and they invited Melody to set up a table in front of the store to see what happened.  In this way, the women agreed to a trunk show.

Saturday came and it was a mutual success.  Melody sold jewelry pieces to some of their regular customers, and the beautiful table setting she designed attracted new customers to the store.

Every time she sold a piece, the customer had to go inside the store to pay, and Melody, and the storeowners, noticed many of them came out with purchased clothes too.

Melody took the opportunity to add new names to her mailing list, and she gave tons of business cards away.  Also, the store kept a commission of only 10% of her sales, which is very rare.

She was invited back with her trunk show during a popular street fair, and it worked even better.  Melody had lots of exposure and didn’t have to pay for a booth, so she made three times more than on her last trunk show, and the storeowners took their 10% commission in jewelry pieces.  Melody is now invited regularly to do trunk shows with them, and the earnings keep growing.

So, stay open to the opportunities out there.  As a business owner, you must think outside-the-jewelry-box.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

This is the way your next sale could start.

As it turns out, a blog is an excellent tool to sell jewelry online.  You can grab your readers’ interest in your pieces by blogging about how they were created, about interesting data regarding the materials used, about what’s unique in a specific jewelry piece, or about what it meant to one of your clients and personal stories they share with you.

The idea is to give your wholesale jewelry pieces a history and a meaning amid the ocean of options out there.  In a few blog posts, you can create an interesting story that adds value to your pieces and sets them apart.

Stories sell, they most definitely sell jewelry, and if they are told in episodes, each episode will bring more readers in.

Through a blog, you can build expectation around a new jewelry piece or collection you’ll be launching, you can make your readers desire your new pieces, and then disclose them.  Make a big deal out of the occasion and encourage your readers to comment.

Put an unobtrusive “buy now” button below the jewelry photo in your blog.  The majority of blog readers, besides wanting information, want to be entertained, and the more and better you do that, the more often they will return, the more they will recommend you to others, and eventually they will buy.

Think of it this way: you gather a crowd by telling interesting and amusing stories about the jewelry pieces you sell.  Once a story is told, you have an interested group ready to buy, and the rest will tell their friends and family about this amusing jewelry seller.

People pay for what they love, no matter the price; thus, your mission is to make your readers fall in love with your jewelry pieces so that they feel the need to buy them before someone else does.

Once in a while, offer your readers funny stories and episodes about things you and they care about. Make it a personal conversation, pour your words, heart, and soul into it.  Maybe comment on something you saw on TV, another blog entry, or a newsletter.  Make your readers laugh, cry, and feel deeply.

Emotions are powerful; if you can make your readers feel, they will come back for more, they will share it, and they will want to be an active part of it.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).