Jewelry selling is one of the oldest sales-related professions in the world. Men have made, traded, or sold jewelry since time immemorial, and women have always been seduced by these sparkling metal pieces.

One way of entering into the jewelry business nowadays is to buy from a jewelry wholesaler at a convenient price and to resell the pieces within your local neighborhood. It is an easy way to make a living, selling beautiful pieces of jewelry from the comfort of your house or even from everywhere you happen to be.

Technology helps us now to achieve this selling on the Internet, via blogs, ebay, or flickr. You can display your products, posting flattering photos of each jewelry piece. Moreover, you can send your regular customers monthly newsletters with news about sales, special offers or discounts if your clients buy in bulk, for example. However, you must be consistent in checking your e-mail or social media account often, so as to answer any questions or send the requested pieces right away.

You must constantly stay in touch with your customers by phone, mail or chat. And another very important thing to take into account is that you must know where the nearest post office is, at what time it’s open, and if it has a night service (one of those postboxes open 24 hours where you can post your packet yourself), but you must also become familiarized with the weights and rates, because the package will be returned to you if it is heavier than the price of the stamp you paid. And you certainly don’t want your customers to suffer delays just because you didn’t take the time to learn this information, right?

Anyway, selling jewelry is a very flexible job, because you work the hours you need and whenever you want. You can be your own boss, and even a good one! The trick is to have a trustworthy jewelry wholesaler, as well as a wide variety of pieces and in large quantities, so as to have enough on stock for your clients. Your jewelry wholesaler has to be reliable, responsible, and they have to offer you quality and fashionable pieces, not to mention good prices!

If the pieces are trendy and fashionable, and you have a good business relationship with your clients, they will buy from you season after season. You have to seduce your clients with an outstanding service and the best of designs. If they are satisfied, they will certainly come back and buy your products over and over again.

Someone once said that diamonds are a girl’s best friends, but he was mistaken. Every piece of jewelry can be a girl’s best friend; it is up to you to become an expert and give every client that piece of jewelry that was made for her, or even him! Remember the two tricks to being a successful jewelry seller: take care of your clients and have a good jewelry wholesaler.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

Just as it was for Melody Stuart.

Melody buys wholesale jewelry and sells it for a nifty profit. Although she had tried selling her pieces in every way imaginable, she had never considered a trunk show.

One day in January, she set out to visit stores that may accept her jewelry on consignment.  She gathered her best pieces, and in the company of her best friend Alyssa and her daughter Mary, began parading around town presenting her jewelry to all kinds of storeowners.  As the day advanced, she grew less optimistic; each store she visited was like enduring a job interview.

Towards the end of the day, when her energy was almost gone and she was feeling pretty down, they arrived to a secondhand clothing consignment store.  She immediately knew shoppers went there looking for a deal, so she understood this place was not the best option for her jewelry pieces.

As she decided to move to the next store, Alyssa insisted she shouldn’t let any chance go by, so she walked up to the counter and asked to speak to the owner.

A very enthusiastic mother and daughter, who fell in love with the jewelry at first sight, owned the store; however, they didn’t think it would sell in their shop at the prices Melody was asking for.

Melody thanked them and was about to leave when the daughter asked, “What are you doing Saturday?”  The store was having a Customer Appreciation Day with food, massages, makeovers, and a lot more, and they invited Melody to set up a table in front of the store to see what happened.  In this way, the women agreed to a trunk show.

Saturday came and it was a mutual success.  Melody sold jewelry pieces to some of their regular customers, and the beautiful table setting she designed attracted new customers to the store.

Every time she sold a piece, the customer had to go inside the store to pay, and Melody, and the storeowners, noticed many of them came out with purchased clothes too.

Melody took the opportunity to add new names to her mailing list, and she gave tons of business cards away.  Also, the store kept a commission of only 10% of her sales, which is very rare.

She was invited back with her trunk show during a popular street fair, and it worked even better.  Melody had lots of exposure and didn’t have to pay for a booth, so she made three times more than on her last trunk show, and the storeowners took their 10% commission in jewelry pieces.  Melody is now invited regularly to do trunk shows with them, and the earnings keep growing.

So, stay open to the opportunities out there.  As a business owner, you must think outside-the-jewelry-box.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

This is the way your next sale could start.

As it turns out, a blog is an excellent tool to sell jewelry online.  You can grab your readers’ interest in your pieces by blogging about how they were created, about interesting data regarding the materials used, about what’s unique in a specific jewelry piece, or about what it meant to one of your clients and personal stories they share with you.

The idea is to give your wholesale jewelry pieces a history and a meaning amid the ocean of options out there.  In a few blog posts, you can create an interesting story that adds value to your pieces and sets them apart.

Stories sell, they most definitely sell jewelry, and if they are told in episodes, each episode will bring more readers in.

Through a blog, you can build expectation around a new jewelry piece or collection you’ll be launching, you can make your readers desire your new pieces, and then disclose them.  Make a big deal out of the occasion and encourage your readers to comment.

Put an unobtrusive “buy now” button below the jewelry photo in your blog.  The majority of blog readers, besides wanting information, want to be entertained, and the more and better you do that, the more often they will return, the more they will recommend you to others, and eventually they will buy.

Think of it this way: you gather a crowd by telling interesting and amusing stories about the jewelry pieces you sell.  Once a story is told, you have an interested group ready to buy, and the rest will tell their friends and family about this amusing jewelry seller.

People pay for what they love, no matter the price; thus, your mission is to make your readers fall in love with your jewelry pieces so that they feel the need to buy them before someone else does.

Once in a while, offer your readers funny stories and episodes about things you and they care about. Make it a personal conversation, pour your words, heart, and soul into it.  Maybe comment on something you saw on TV, another blog entry, or a newsletter.  Make your readers laugh, cry, and feel deeply.

Emotions are powerful; if you can make your readers feel, they will come back for more, they will share it, and they will want to be an active part of it.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

Many people who buy gemstone jewelry pieces buy a certain piece because of the meaning the stone conveys; they are fascinated with the wisdom and traditions of ancient gemstones, thus, it is good to know about their meanings before you buy from your jewelry wholesaler, in order to get what your clients need, what gives them added value, and worthwhile information.

Following is a list of the traditional gemstones’ wisdom and their properties:

Agates: Balances physical, emotional, intellectual and spiritual energies, perceptiveness, strength, inspiration, awakening talents.

Amazonite: Success, joy, self-expression, awakening the heart, soothing, harmony, balancing.

Amber: Soothes, calms, cleanses.

Amethyst: Contentment, spirituality, dreams, healing, peace, happiness, love, intuition.

Apatite: Intellect, achieving results, healing, insight, humanitarianism, meditation, balance, creativity.

Aquamarine: Courage, purification, peace, intuition, self-expression, balance, preparedness.

Aventurine: Healing, money, mental agility, visual acuity, peace, opening heart, motivation, leadership.

Azurite: Intuitive energy, dreams, healing, insight, stilling the mind, concentration, self-transformation.

Bloodstone: Courage, intense healing, renewal, strength, victory, intuitive decision making.

Calcite: Purification, peace, calming, memory, awareness, appreciation of nature.

Carnelian: Precision, analytical capabilities, physical energy, verbal skill, peace, spirituality.

Citrine: Intuition, comfort, protection, creativity, physical energy, wealth, mental awakening.

Coral: Diplomacy, quieting emotions, visualization.

Crystal Quartz: Intensifying energy, spiritual development, healing, raising consciousness.

Diamond: Courage, strength, healing, protection, spirituality, mental abilities.

Emerald: Love, domestic bliss, sensitivity, loyalty, memory, mental capacity, harmony, focus, eliminating negativity.

Fluorite: Stability, impartial reasoning, responsibility, concentration, health.

Fossil Stone: Accomplishments, improvement of one’s environment, communication, innovation.

Garnet: Health, removing negativity, awareness, commitment, regeneration, order, insight.

Hematite: Mental attunement, memory, calming, balance, focusing energy and emotions, peace, inner happiness, transforming negativity.

Iolite: Intuition, spiritual growth, healing, balance, releasing discord, awakening to inner knowledge.

Jade: Fidelity, dreams, realization of potential, peace, accord, resourcefulness, accomplishment.

Jaspers: Protection, nurturing, joy, awareness; balancing of physical, emotional, intellectual and spiritual energies.

Lapis Lazuli: Wisdom, intuition, awareness, objectivity, clarity, creativity, expanded consciousness, dreams, purity, courage, serenity.

Malachite: Transformation, insight, clarifying emotions, fidelity, loyalty, practicality.

Marble: Charitable actions, original thinking, alleviation of sorrow.

Moonstone: Introspection, reflection, beginnings, insight, tenderness, harmony, peace, travel.

Mother of Pearl: Mental clarity, intuition, sensitivity, imagination, adaptability, cooperation.

Obsidians: Clarity, deflecting negativity, protection, healing.

Onyx: Self-control, decision-making, intuition, recognition of personal strengths.

Opal: Creativity, spontaneity, relationships, memory, happy dreams and changes.

Pearl: Purity, faith, charity, innocence, integrity, focus, wisdom, spirituality, sincerity, fertility.

Pyrite: Defense, prevention, protection from negativity, physical wholeness, memory.

Rhodocrosite: Love, emotional balance, cleansing, renewal, relaxation, expansion of consciousness.

Rose Quartz: Love, peace, happiness, gentleness, healing emotional wounds.

Ruby: Nurturing, spiritual wisdom, attainment of values, economic stability, protection from distress.

Sapphire: Joy, peace, beauty, intuition, prosperity, and fulfillment of dreams.

Serpentine: (see Jade)

Smoky Quartz: Dissolving emotional blockage, clearing the mind, cooperation, personal pride, joy of living, attentiveness to the moment, protection.

Sunstone: Alleviating fears, energizing, cleansing.

Tanzanite: Communication, intuition, protection, symmetry, decision-making, spirituality.

Tiger Eye: Practicality, peacefulness, clarity, intelligence, intuition, new experiences, financial stability, calmness, releasing inhibitions.

Tiger Iron: Artistic endeavors, beauty, vitality.

Topaz: True love, success in endeavors, understanding of interrelationships, expression of ideas, trust, health, personal expansion and growth.

Tourmaline: Energizing, soul-searching, releasing.

Turquoise: Spiritual attunement, cleansing, healing, protection, valor, soothing, peace of mind, guidance through the unknown, romantic spontaneity.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

Starting a home business is always a great idea, especially if your budget is tight.  Depending on the kind of business you want to start, you have to think about the basics that will make the difference for your idea to be a success.

In a jewelry home business, it is vital that you present your pieces in an attractive and creative way so that they “speak” to the customer; appearance is everything, and thus, thinking about how to photograph them in an interesting way can take your business far ahead.

It is actually a good thing when budgets are tight.  It provides a great opportunity to be creative and unique, while learning to take the best advantage of your resources.

This is what Andrea did; she was a student with a dream.  She wanted to start her own jewelry business and didn’t let anything stop her.  Her budget was very limited, so she created a photo studio at home to make her jewelry look spectacular without hiring an expensive photographer.

She wanted her business to look professional, thus, the photos had to look professional.  In order to achieve this, she started researching and found lots of information online that explained what she should do and what to get to build a tabletop photo studio at home.

Andrea took the time to learn her camera settings and purchased a tripod, which she discovered is crucial for tabletop photography.  The rest required a very small investment, because she realized that the most important part was to create the right mood.

She got a 40-inch light tent and she invested in the appropriate lighting, buying some inexpensive table lamps, but expensive light bulbs of around 3000k.  With them, she achieved the soft light effect in the tent that brought out the best of her jewelry pieces.

She also found a black acrylic stand to display the jewelry on; this made the pieces stand out and gave them a classy look.  It also provided a nice reflection, making the photos look as if they were taken in a studio.  Finally, she got some velvet fabric to work as background for the photos.

Andrea says that her photo studio has helped her business succeed.  She says people often ask her who took the pictures, because they look like professional shots.

Of course, you can always ask your jewelry wholesalers for some quality material; however, if you want to imprint your own personality into your business, it is best to try doing things your way.

You can most certainly get new ideas from Andrea’s experience.  Just have clarity about what you want to achieve and you will surely find a creative way to get there.  Passion is the gateway to innovation; it is the secret to success.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

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Every small business’s main challenge is to find effective and inexpensive ways to advertise their products or services, and it is not different for the retail jewelry entrepreneur.

Many entrepreneurs have discovered that even with the best product, the best distribution, the best website, and the best creativity, a product is far from reaching its peak if there is lack of personality.  Nowhere is this truer than in the jewelry business, where personal contact is a must and a decisive element is required when it comes to closing a sale.

Every jewelry business will reflect the owner’s personality directly, be it honest or deceitful, dynamic or lethargic, interesting or dull, clever or unimaginative, creative or unoriginal, strong or weak.  Your personality must be consistent throughout all of your daily activities, because the way you behave and act will reflect on your product.  You are your business’s non-stop advertisement.

At times when you were at a store or any other public place, think of the people that complimented you on your jewelry and those you gave a business card to promote your business.  What would have happened if you had been rude in some way while you were there?  Do you think those people would have talked to you and praised your product?

If you are a shy person, for example, it must be very difficult for you to step forward, introduce yourself, and start a conversation with a stranger, however, think of it as an opportunity to meet an interesting individual and to share your experiences and passions.  It is very possible that you will make a new contact by being bold and saying hi, and believe it, it gets easier after you have done it a couple of times.

Everyone has his or her good days and bad days, nevertheless, when you are the face of your business, you must learn to be constant and persevere.  In the long run, it is a great opportunity to get to know yourself better and grow from the inside out.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

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As a jewelry business owner, you have a great opportunity to give added value to your customers by educating them.  There are many things you can teach them about jewelry: how to care for it, how to wear it, or the history behind a piece, stone or design. You can introduce them to a new material, or explain to them what the real value is of the pieces they are buying.  These are things that people will not normally know or consider important until someone else takes the time to teach it to them.  This is added value.

You can share your story with your customers and get them excited about owning a piece with a ‘history’, your ‘history’.  You can plan a different talk for every show or event where you present your jewelry, centering them on pieces or materials you wish to sell the most or show as special.  In the end, you will have several educative talks to share with your customers when the opportunity arises.

The key to educating your customers is knowledge.  You must know and understand your business deeply.  When you do, you feel comfortable, excited and safe talking about it.  Keep it simple and down to earth so that the message reaches your customers, if you use a lot of technical information or difficult vocabulary no one will grasp what you are trying to communicate.  The idea is to have fun doing what you do, and transmitting this enthusiasm to others through your knowledge.

Every time you show your jewelry, tell your customers something new about it, teach them something interesting, and explain why the pieces you offer are valuable, do not just say it.  You will be perceived not as your run-of-the-mill jewelry seller, but as an expert, a knowledgeable professional, and someone who cares to teach others about what they are buying.

An educated customer will trust you, will appreciate your product because he or she knows its worth, and will purchase from you over and over again.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

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Are you in the jewelry business part-time?  Would you fancy selling a couple of pieces of jewelry every day?  If your answer is yes, the secret is simple: wear your jewelry everywhere you go!

There are marketing opportunities virtually everywhere, and you will have the chance to profit from them if you are wearing some of your jewelry.  It doesn’t matter where you go, to the store, school, work, quilting class or the dentist, lots of people will see you, and if you want to boost your profits with your part-time jewelry business, make sure they always see you at your best, wearing nice clothes, your hair looking beautiful, a smile on your face, and at all times, wearing your best jewelry.  You can be sure many people will approach you to ask about it, and this is the perfect opportunity to market your business.

It is easy to sell a product once the potential customers are attracted towards it; it is just a matter of talking about its worth with enthusiasm.  You never know where your next sale can be:

- Maybe at work?  During work hours you come in contact with dozens or hundreds of people daily. There is a great chance someone will comment on the pieces you are wearing.  In meetings and office appointments you may find people who do not have the time to shop for gifts or need a custom design, and this is your chance to get them to buy from you.

- Maybe at school?  If you are studying, your classes are full of other students and teachers that could be interested in your jewelry.  Wear your pieces to club meetings, concerts, dinner parties, and other school activities.

- Maybe at the store?  Shopping with your jewelry on will attract the attention of other people at the store.

- Maybe in waiting rooms?  While waiting at the office for a doctor or dentist’s appointment, wear an incredible piece of jewelry.  You can even take a small display and make as if you’re arranging it, to prompt questions from other patients waiting.

- Maybe at church or community meetings?  These people know you and will be very open to ask and compliment you on your style.

- Maybe at family gatherings or in outings with friends?  There are no better people to pitch to than your family and friends to start selling big.  They will promote you among their friends and other family members, starting a powerful chain reaction full of possibilities.

Make sure to give your card to every person who asks about your jewelry.  If possible, include a small brochure or postcard, and make it easy for them to reach you at any time.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

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Maybe the biggest and strongest market for jewelry worldwide is the sentimental one.  There are as many opportunities to sell jewelry as there are occasions and celebrations of love and appreciation.

Everyone who loves someone and has to give them a gift for any special occasion will want that gift to be unique and special, memorable not only of that special day but of a lifelong relationship based on love and caring.  Definitely, this is a niche worth considering if you are into the wholesale jewelry business and wish to make it prosperous.

So, which are the occasions that beg for a clear sign of love?  It can be every and any important day in the life of a loved one: a graduation, a wedding, retirement, an engagement, a baby shower, Mother’s Day, a confirmation, bar mitzvah, an anniversary, a bridal shower, the prom, a new job, a birthday or Christmas, you name it!

Jewelry is a favorite for many of these occasions, as it shows intimacy, value and caring.  Besides the meaning it has in itself, a big part of the jewelry’s meaning comes with the tag or packaging it comes in.  For example, printing a special message on a beautiful box will make the piece’s value rise immensely, as it will appeal to emotion, which is what sells the jewelry in the end.  With the right message, you can give the jewelry piece a connection to love that will last forever and make it memorable.

The packaging and wrapping must be as unique as the piece, and convey its value.  The packaging is commonly kept to store the jewelry, so, make it extra special, a kind of treasure to be cherished.  It is also important to provide a quality certificate, to show value and uniqueness.

Take the time to think about a phrase or saying that conveys the emotion behind the piece of jewelry you are offering and why it is one in a million, and select a font that enhances the feeling.  All this will increase the perceived value of your pieces, making them unique.

To go one step further, if you personalize the piece, it will make spirits soar.  The giver is saying: this piece was created for you and only you.  There are many ways to personalize a piece of jewelry; there are the common ways, like engraving initials, names and dates, or the more unique ways, like selecting a birthstone, a significant color, preserve a heirloom in the piece, add a piece of fabric from a special occasion, select something to do with a hobby or a pet.

Giving jewelry as a gift is all about the occasion that it represents and the person that inspires it, thus, make sure you offer your clients a unique way to show their loved ones how much they care.

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Many retailers today want to take their business out of the traditional store setting and sell jewelry in a variety of other venues.  For many, this means online selling, but it can also mean selling in markets, kiosks, or even traveling shows.  You still need a good wholesale jewelry supplier, but you no longer need the upkeep and overhead of a permanent location.  If this type of jewelry selling appeals to you, you will need to have a complete “jewelry –store- to- go” plan.  Here is a checklist of the things you should have to take on the road with you.

•    Some markets will allow for pulling your vehicle right up to the selling location, but if that’s not possible, you will need a wagon, garden cart or shopping trolley to transport your goods from your car to your display booth.

•    Folding table and chairs.  These are readily available at department and home stores.  Be sure to have at least two chairs in case you have someone helping you at the show.  A helper can not only provide company, but they can also man your booth to allow you to take a break or to talk one on one with customers without keeping others waiting.

•    Table covers.  Any kind of cloth will do, although it is a good idea to have something that can stand up to being outdoors.  Clips that can weigh the cloth down and keep it place are also helpful.

•    Order books, receipt books and gift certificates as well as marketing materials.  Have a sign that displays your company name and don’t forget your business cards!

•    Cash box, credit card slips, debit machine, or whatever payment equipment you need.  Cash float for making change with cash sales.

•    Extension cords, lamps, power bars and lighting accessories such as extra bulbs, and duct tape for keeping cords out of the way.  Good lighting is paramount to showing your merchandise at its best.

•    Display cases, stands, risers, and cloths for displaying your jewelry

•    A canopy or tent cover if your show is taking place outdoors.  Be sure to have some type of weights or stakes to help anchor the canopy in case of wind.

•    For yourself, a small cooler with refreshments, a raincoat, sunscreen, bug spray and even an extra sweater or jacket for weather changes. A radio can be pleasant for passing a long day and can even keep you up on impending bad weather.

While there may be many other things you’ll find you need as you go along, this list should provide a good starting point.  Selling wholesale jewelry out of the retailing mainstream can be fun and prosperous, but it is always going to work the best when you have the right tools and supplies at hand!

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

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