Are you for or against using live models to photograph the jewelry pieces that you sell?
Here are the pros and cons in regards to using live models:
The benefits
-A live model helps a lot in showing how the jewelry looks on a woman. The client can see the length, the size, and the fit of each piece.
-On a live model, you can really see how the pieces work together as a set; you can’t do this without someone wearing them.
-The jewelry can be enhanced and complemented by the model’s wardrobe, making it even more appealing to the customer.
-It is a nice touch to offer pictures of the pieces both alone and modeled by a person.
The disadvantages
-If your customer does not look like the model, she may find it difficult to relate to the jewelry being worn by one, and this may work against you and your business.
-Close-up photos, besides showing the piece’s details, also show the marks and other imperfections on the skin, distracting the customer from the beauty of the jewelry.
-Some people will never think of wearing a jewelry piece that has been worn, no matter how briefly, by another person. Since your stock is most probably limited, this may happen in your case.
-There is the risk of spreading skin infections and disease through ear wires and other pierced jewelry. Thoroughly clean every piece after the model has worn them.
Most jewelry photos on renowned websites, catalogs and ads do not show live models wearing the pieces. The occasional photos that use a model have these characteristics:
-If it is a close-up, the skin looks perfect, obviously retouched and edited with a computer program.
-Most photos are full-body shots that show the model having a fun or romantic experience while wearing the pieces. They are selling a feeling, a lifestyle, and not so much the jewelry piece itself.
-In some cases, there is a beautiful model in the photo but she is not wearing the jewelry, she is just located next to it to imply that she likes and wears that piece or line.
However, since most of the big names in jewelry do not use models wearing their pieces on the photos, this means they sell more when the pieces are presented in other ways, so you should do the same when photographing your wholesale jewelry pieces.
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