A great way to create a successful jewelry business is to think “out of the jewelry box” – by considering yourself a jewelry consultant instead of simply someone who sells jewelry.

Offer to help your clients pick just the perfect accent to a special dress or outfit – for a wedding, job interview, or black tie event.  Then learn all you can about choosing accessories by viewing photographs in trendy magazines, reading books on professional or black tie event dressing, and visiting with personal shoppers at high end department stores (who may actually be a great source of leads).  Learn about skin undertones and whether gold, silver, or brass jewelry will be the best compliment to each.  Be sure to ask each customer what image or look she is trying to achieve, this will provide a wonderful starting point for the adventure of choosing the perfect piece!

Creating ads and flyers identifying yourself as a personal jewelry consultant will help you attract a more discriminating clientele.  Such a clientele tends to be highly loyal and fun to work with.

Spending a bit more to create a high end brochure will also help give you a competitive edge and grow your business.  There are many high quality designers who advertise brochure design services on sites such as CraigsList who can create a brochure to your specifications.  You can then distribute these brochures to friends who have synergistic businesses, at parties you hold, or anywhere you believe you can win more solid customers wanting a more personalized service.

Having a simple yet well-designed website is another way of attracting clients to your business.  Photos of success stories are the best way to attest to the quality of your services and your skill level.  These can be arranged into a web “scrapbook” for your potential clients to browse before contacting you. If you need quality shots of individual pieces for your website, ask your jewelry wholesaler if you can use some from their own online catalogue. As you’ll be promoting their unique pieces, they can’t refuse.

Having a jewelry business can be exciting and rewarding, and you will get out of it what you put into it.   Providing a higher level of service to your customers will increase your personal satisfaction, and your income at the same time.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).