Your jewelry business could benefit greatly from a catalog. It doesn’t have to be very elaborate, and by displaying your jewelry pieces in a catalog, you can get more sales than by just trying to explain what type of jewelry you sell.
You can give catalogs to your friends and family for them to show around, and you should always carry one with you just in case your jewelry business comes up in a conversation.
Additionally, if you throw jewelry parties, a catalog can help you sell more. After the party, you can give your hostess two or three catalogs for her to show to the people that couldn’t attend, prompting additional sales. You can ask for the catalogs back, to save on costs and to protect your ideas.
And, how do you make a catalog for your jewelry?
-Well, all you need is a digital camera, a good quality printer, and software that can print catalogs. You can use Photoshop or any other photo-editing program to crop and edit your photos.
-Avoid taking close-ups that may appear blurry, prefer wider shots that show the pieces clearly and in detail. Place each piece over a white surface or background because the flash from the camera will brighten up the picture and emphasize the jewelry when it hits the color white.
-Limit the use of props in the photos, because although they are very creative and enhance the image, a catalog has a lot of content, and the props may clutter the jewelry in the photos.
-After you have taken the photos, download them to your computer, and edit and crop them one by one to perfect the images. Save your photos and move to the catalog.
-Get the catalog template, type all the information you want to share in it, for example, your contact information and the benefits of being hostess of a home jewelry party, transfer the photos, and organize them by collection, by color, by type of material, by category, or any other way that suits your and your customers’ needs best.
-Assign a catalog number to each jewelry piece and put it next to the photo along with a description and the price; this makes it easier for the customers to order.
-For each catalog number, create a file card that records that specific piece. In this card, specify the piece’s cost, materials, any specifics, and the final price.
Once you have designed your catalog, print it in good quality paper. Although it may not look like one of those big company shiny catalogs, if the photos were well taken and the colors are kept simple, your catalog will look very nice and original.
It will demand time and effort on your part to make your wholesale jewelry catalog, but it is worth it. You will boost your sales and will look more professional.
If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).
