Business cards can be a very effective marketing tool for your jewelry business. It is all about making them interesting, high quality, and unforgettable, about always having them with you, and offering one with every sale you make.
Here we give you 4 tips to make your business cards work wonders for your jewelry business:
1. Put a photo on your business card
Every jewelry business card must include a photo of one of your pieces because, whenever a client sees your card, he or she will remember what type of jewelry you sell. If they don’t have such a reference, they will probably throw the card away at some point.
A good photo will make them remember what you sell and how much they liked it. Jewelry is a visual product, thus, a business card without a photo is not an effective marketing tool.
The job of a business card in your jewelry packaging is to be a mini-ad for your business. If you want to use a quality, professional photo, and you’re no photographer, ask your jewelry wholesaler to provide some.
2. Share jewelry care tips on the back of the card
Offering your clients added value should always be a priority, even on your business cards.
Use the back of your cards to share quick care tips with your clients, maybe teach them how to protect their jewelry from scratching, from chemicals, or from extreme temperatures; teach them how to clean their pieces, or how to store them to protect them and prevent tarnish.
3. Get high quality cards at a good price
To get the best price and highest quality, you should design your own business cards and have them printed professionally by an online business card printing service.
Some services offer you a very simple and creative platform to create your card and place the order. Check this one out, for example: www.moo.com. There are hundreds of others. They are very competitive and often offer special deals; so, you have the opportunity to get amazing business cards for a very good price.
A high quality business card will say a lot about your jewelry business.
4. Don’t leave anything out
Every jewelry business card should have the following information:
-Business name
-Your name
-Phone number
-Website address
-Email address
-A short statement or a quote about your jewelry
-P.O. Box
-Photo of a jewelry piece
Make sure you arrange the information in a way that is easy to read, pleasant to the eye, and that supports your jewelry business’s style.
If there is too much information and the card feels cluttered, use the back of the card to share some of it. Remember to give preference to the photo, make it the center of attention, and fit the rest of the information around it.
Most importantly, have fun creating your business cards!
If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).
