Many people who consider themselves sane would ask this question without hesitation, and not only in regards to a jewelry business, but probably about any kind of business venture.

It may be a reasonable question to ask. That is, if you don’t know Miranda.  This is her story…

“I must be absolutely nuts!  Positively, wits deprived.  Deciding to start a jewelry business during the nastiest economic crisis in modern history?  What was I thinking?

I can just about look at my bank account; I can hardly buy groceries and pay bills, never mind disburse additional money every time I decide to buy new, luxurious and splendid pieces from my jewelry wholesaler.

I debate with myself as logically as I am capable of.  This is inventory I need, right?  There is no way I can get my venture started without a good stock of jewelry pieces to captivate my clients.  This is why I need to spend… a lot, and then some more.  And when I think it is enough, guess what?  It turns out it isn’t!

There is always something more I need, or desire, for that special lady I talked to the other day, or for the busy executive who needs an elegant solution.  It’s a never-ending story: talking to clients, envisioning what they need, and buying, always buying.  I dream about our conversations, I see my clients in my sleep asking for something new.

Selling jewelry gives me joy; it makes me feel alive and creative, and I absolutely love it when I sell something I cherish!  That sell keeps my jewelry quest afloat.

I am not sinking, I am not sinking, I am not sinking… This is my mantra.

I refuse to read business headlines, wouldn’t even consider looking at my retirement portfolio.  I close my eyes to my daughter’s decreasing college fund.  Even as my beloved ones, along with journalists and financial analysts worldwide, insist on reminding me about how bad the economy is right now, I won’t give up!

I will not allow myself to believe that the immense consumer marketplace out there no longer cares for good quality products.  I believe there is a powerful market all around us for unique, artistic, and creative jewelry.

Yes, the economy stinks.  Yes, jewelry is an impulse buy.  But it is also a “feel good” buy.  And under the current situation, everyone needs a little shine to boost the spirit over and over again.  For some, it may be a glass of wine at the end of the day, for others a delicious piece of chocolate does the trick, still others take lavishing bubble baths or receive pampering massages, or maybe, it could be, that one of my jewelry pieces makes someone look unforgettable, simply perfect!

Yes, maybe I am crazy… but in my eyes, I am hopeful, perhaps a bit of a fool… but one thing is for sure, this jewelry fool is here to stay!”

Now, do you think Miranda has what it takes to make it?

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