Cubic zirconia jewelry requires regular cleaning in order to keep its original shine.  It will get dull due to the constant contact with body lotions, soaps, perfumes, hairsprays, make-up and perspiration.  A worn piece of jewelry, or one with loose or missing stones, is most probably one that has never been cleaned.  Too much dirt gets in the metal settings and stones, producing abrasive wear, which will eventually cause the stones to fall.  As weird as it may seem, gemologists consider that, among gems, cubic zirconia is the one with characteristics most similar to diamonds, so it has to be cared for in the same way people care for this precious stone.

In any case, it is actually very easy to keep cubic zirconia jewelry looking sparkling clean, so take the time to give your clients added value and show them how to care for their jewelry pieces to make sure they enjoy them for many years to come.  Just ask them to follow these 7 easy sparkling ways to clean their jewelry:

1.    Use a small brush with soft bristles, a toothbrush will work perfectly.

2.    Use only warm or hot water with a mild liquid dishwashing detergent.  Brush it very well, rinse it, pat dry the jewelry with a clean cloth, and check it.  If it needs more cleaning, soak the pieces in hot water with one part detergent and two parts water, brush again and dry them very well.

3.    Keep the jewelry away from abrasive substances like household chemicals.  Do not wear it when cleaning with bleach or ammonia, or when swimming in chlorinated water.

4.    If the dirt doesn’t come out, take the cubic zirconia to the jeweler or to the jewelry wholesaler to give it a high-pressure steam clean, as it is done with diamonds.

5.    Apply lotions, perfumes, make-up and hairsprays before putting on the jewelry.

6.    Store the cubic zirconia jewelry pieces inside a cloth bag or special section in a jewelry box.

7.    How regularly it should be cleaned depends on how often it is worn, for example, if it is worn every day, clean it at least once a week.

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