Having your own jewelry business can be both exciting and rewarding, but like any business, you have to do things properly to succeed, and one of the most important things to be on top, next to finding a great jewelry wholesaler, is finding all the right accessories for your business.  Here are 5 of the most important must haves to make a true success of your business.

1.    Your Business Card is one of the first investments you should make.   Repeat customers are the lifeblood of any business, and it will be hard for customers to make subsequent connections with you if they don’t have a way to contact you.  Business cards don’t have to be expensive, and you can even make them yourself with supplies from the business supply store.  Be sure to include all important information on the card such as both cell and land lines as well as a current email address.  Consider printing a small brochure or pamphlet to describe your business and service, and include the same information there as you put on your business card.  Some people like to consider promotional items such as calendars and magnets when getting other printing done, but these things can get costly so they may be a consideration for a later date.

2.    Display cards for earrings and pendants are an absolute must to keep your pieces organized and in good shape.  Hang tags will be valuable for bracelets and other pieces that aren’t displayed on a card.

3.    Gift boxes for your jewelry are the next important item to consider.  If your jewelry wholesaler doesn’t supply these, you will have to source them at a packaging or gift-wrap wholesaler.  Be sure to consider all the sizes you need for the different pieces you sell.  If the boxes don’t come with an inner liner you will have to put that in as well.

4.    Once your customers have made a purchase, you will need take home packaging for their items.  Many jewelry sellers like to place the gift boxes into a velvet or fabric pouch of some sort.  These provide a little extra protection for the items while in transit.  Small gift bags are also a necessary investment and these can often be custom printed with your business logo for an extra personal touch.  They should be available as well from your packaging wholesaler.

5.    Something else to consider for your jewelry business is gift certificates for your shop.  Many of your customers will want to give the gift of jewelry but they like to let the recipient choose for themselves.  Gift certificates can really increase your business from clients who prefer this kind of shopping.  Like business cards, you can buy blank gift certificates for your stationery or business supply store.  These can then be filled out by hand or printed off on your computer.

So, choosing beautiful pieces to sell is only the half of it. Make sure you are well-stocked with the right supplies and your jewelry business will be a big hit!

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As a jewelry business owner, you have a great opportunity to give added value to your customers by educating them.  There are many things you can teach them about jewelry: how to care for it, how to wear it, or the history behind a piece, stone or design. You can introduce them to a new material, or explain to them what the real value is of the pieces they are buying.  These are things that people will not normally know or consider important until someone else takes the time to teach it to them.  This is added value.

You can share your story with your customers and get them excited about owning a piece with a ‘history’, your ‘history’.  You can plan a different talk for every show or event where you present your jewelry, centering them on pieces or materials you wish to sell the most or show as special.  In the end, you will have several educative talks to share with your customers when the opportunity arises.

The key to educating your customers is knowledge.  You must know and understand your business deeply.  When you do, you feel comfortable, excited and safe talking about it.  Keep it simple and down to earth so that the message reaches your customers, if you use a lot of technical information or difficult vocabulary no one will grasp what you are trying to communicate.  The idea is to have fun doing what you do, and transmitting this enthusiasm to others through your knowledge.

Every time you show your jewelry, tell your customers something new about it, teach them something interesting, and explain why the pieces you offer are valuable, do not just say it.  You will be perceived not as your run-of-the-mill jewelry seller, but as an expert, a knowledgeable professional, and someone who cares to teach others about what they are buying.

An educated customer will trust you, will appreciate your product because he or she knows its worth, and will purchase from you over and over again.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

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Are you in the jewelry business part-time?  Would you fancy selling a couple of pieces of jewelry every day?  If your answer is yes, the secret is simple: wear your jewelry everywhere you go!

There are marketing opportunities virtually everywhere, and you will have the chance to profit from them if you are wearing some of your jewelry.  It doesn’t matter where you go, to the store, school, work, quilting class or the dentist, lots of people will see you, and if you want to boost your profits with your part-time jewelry business, make sure they always see you at your best, wearing nice clothes, your hair looking beautiful, a smile on your face, and at all times, wearing your best jewelry.  You can be sure many people will approach you to ask about it, and this is the perfect opportunity to market your business.

It is easy to sell a product once the potential customers are attracted towards it; it is just a matter of talking about its worth with enthusiasm.  You never know where your next sale can be:

- Maybe at work?  During work hours you come in contact with dozens or hundreds of people daily. There is a great chance someone will comment on the pieces you are wearing.  In meetings and office appointments you may find people who do not have the time to shop for gifts or need a custom design, and this is your chance to get them to buy from you.

- Maybe at school?  If you are studying, your classes are full of other students and teachers that could be interested in your jewelry.  Wear your pieces to club meetings, concerts, dinner parties, and other school activities.

- Maybe at the store?  Shopping with your jewelry on will attract the attention of other people at the store.

- Maybe in waiting rooms?  While waiting at the office for a doctor or dentist’s appointment, wear an incredible piece of jewelry.  You can even take a small display and make as if you’re arranging it, to prompt questions from other patients waiting.

- Maybe at church or community meetings?  These people know you and will be very open to ask and compliment you on your style.

- Maybe at family gatherings or in outings with friends?  There are no better people to pitch to than your family and friends to start selling big.  They will promote you among their friends and other family members, starting a powerful chain reaction full of possibilities.

Make sure to give your card to every person who asks about your jewelry.  If possible, include a small brochure or postcard, and make it easy for them to reach you at any time.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

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A jewelry open house is a very powerful way to get feedback from your potential customers without spending a bundle.  This feedback will not only be in regards to the jewelry pieces, but also about your displays, presentation and packaging, which are key elements to guarantee your success in different shows and private activities.

Of course an impressive open house must look impressive, which may be a challenge when your budget is kind of limited, but never a problem when your creative forces come to the rescue.

-    The Internet allows you to make and send inexpensive and classy invitations with your logo and all the necessary information.  You can send them to hundreds of people at virtually no cost.

-    You can easily learn to take your own jewelry photos or you can ask your jewelry wholesaler for some quality materials.  You can create unique and special price tags using office supplies and a little creativity.

-    As for the business cards, you can design them yourself using Photoshop or any other program available online, and you can get them printed through a web printing company that can offer you a great price.

-    To present the jewelry pieces, search the local dollar stores and warehouses to find pieces of fabric to use as tablecloths, for flower arrangements, and paper products.  You can also get some ribbons or laces to hang some of your jewelry in a colorful and romantic way.

-    Do not be shy, borrow tables, fabric, or other stuff from friends, and use your own stuff as well.  You may have beautiful frames, platters, bowls or vases that can work as a great complement for your jewelry.

-    Ask your friends for help in many different ways. Maybe someone is starting their own business as a pastry chef, for example, and your event will be a great way for them to advertise.  At the same time, you are offering your potential clients a delicious complement to your beautiful pieces.

-    Be open to sincere thoughts and opinions that enrich your business, since you may also meet important contacts, like photographers, designers and boutique owners, who are looking for great wholesale jewelry and are always on the look out for new opportunities and projects.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

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