Archive for » May, 2010 «

Thursday, May 27th, 2010 | Author: admin

It is said that not all that glitters is gold, and it is true. But everything that glitters can be sold in a very easy way!

Selling jewelry is very simple and uncomplicated. People are always buying pieces of jewelry. Women love to buy jewelry for themselves, and men love to buy jewelry as a lovely present for they beloved wives, mothers and daughters.

Moreover, selling jewelry is a good way to make a living. In fact, it is an excellent way to make money without being forced to work from nine to five, five days a week locked up in a dark building. Selling jewelry gives you the opportunity to run your own business and be a sole proprietor… and a successful one!

Rings, earrings, necklaces, bracelets and pendants can be your next products. You will find the business of selling jewelry a very pleasant one, and you will see that your clients will be loyal and satisfied. This will build up a unique customer-seller relationship, because you will deal with them personally. You will be in touch with them, and that will please them so as to buy your next season’s products as well.  You can be the best jewelry seller of your community!

However, remember to show your pieces all the time. Take photos in good lighting, photos in which the client can clearly see the piece and all the details. Another good tip is to take some pieces with you, everywhere you go, because anybody could be a potential customer. You can show your pieces in meetings or you can also throw little parties, like the ones that ladies used to throw in the 80’s to sell Tupperware, but you will sell something much more beautiful than those awful pieces of plastic!

On the other hand, think about your business’ name. You can come up with a catchy name that will attract your customers, short but easy to remember. It can include your name or the name of your dog, kid, or favorite flower. You can be creative!

Once you have your name, you can think about the design of a logo, a package with distinctive colors, labels for every piece, or even the price tags. These are all little things that you have to take into account.

Then, when you have a name and a logo, you can create a webpage. This can be accomplished by teaching yourself how to do it on the Internet, or you can hire a specialist to help you do it. However, if you do not want to spend money on the specialist, you can use any popular website to show your products and prices, like ebay.

Another way to sell rapidly is to offer your regular customers special prices if they buy two or more identical pieces, so they can buy with a friend and you gain a new customer!

All in all, you can be a prosperous jewelry seller by following these easy steps, or you can use your own ideas. Remember that you are your own boss, so you make the rules. It is essential, of course, that you buy wholesale jewelry from suppliers who offer not only great prices, but also gorgeous pieces you can tempt your clients with.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

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Tuesday, May 25th, 2010 | Author: admin

Jewelry selling is one of the oldest sales-related professions in the world. Men have made, traded, or sold jewelry since time immemorial, and women have always been seduced by these sparkling metal pieces.

One way of entering into the jewelry business nowadays is to buy from a jewelry wholesaler at a convenient price and to resell the pieces within your local neighborhood. It is an easy way to make a living, selling beautiful pieces of jewelry from the comfort of your house or even from everywhere you happen to be.

Technology helps us now to achieve this selling on the Internet, via blogs, ebay, or flickr. You can display your products, posting flattering photos of each jewelry piece. Moreover, you can send your regular customers monthly newsletters with news about sales, special offers or discounts if your clients buy in bulk, for example. However, you must be consistent in checking your e-mail or social media account often, so as to answer any questions or send the requested pieces right away.

You must constantly stay in touch with your customers by phone, mail or chat. And another very important thing to take into account is that you must know where the nearest post office is, at what time it’s open, and if it has a night service (one of those postboxes open 24 hours where you can post your packet yourself), but you must also become familiarized with the weights and rates, because the package will be returned to you if it is heavier than the price of the stamp you paid. And you certainly don’t want your customers to suffer delays just because you didn’t take the time to learn this information, right?

Anyway, selling jewelry is a very flexible job, because you work the hours you need and whenever you want. You can be your own boss, and even a good one! The trick is to have a trustworthy jewelry wholesaler, as well as a wide variety of pieces and in large quantities, so as to have enough on stock for your clients. Your jewelry wholesaler has to be reliable, responsible, and they have to offer you quality and fashionable pieces, not to mention good prices!

If the pieces are trendy and fashionable, and you have a good business relationship with your clients, they will buy from you season after season. You have to seduce your clients with an outstanding service and the best of designs. If they are satisfied, they will certainly come back and buy your products over and over again.

Someone once said that diamonds are a girl’s best friends, but he was mistaken. Every piece of jewelry can be a girl’s best friend; it is up to you to become an expert and give every client that piece of jewelry that was made for her, or even him! Remember the two tricks to being a successful jewelry seller: take care of your clients and have a good jewelry wholesaler.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

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Friday, May 21st, 2010 | Author: admin

A great way to create a successful jewelry business is to think “out of the jewelry box” – by considering yourself a jewelry consultant instead of simply someone who sells jewelry.

Offer to help your clients pick just the perfect accent to a special dress or outfit – for a wedding, job interview, or black tie event.  Then learn all you can about choosing accessories by viewing photographs in trendy magazines, reading books on professional or black tie event dressing, and visiting with personal shoppers at high end department stores (who may actually be a great source of leads).  Learn about skin undertones and whether gold, silver, or brass jewelry will be the best compliment to each.  Be sure to ask each customer what image or look she is trying to achieve, this will provide a wonderful starting point for the adventure of choosing the perfect piece!

Creating ads and flyers identifying yourself as a personal jewelry consultant will help you attract a more discriminating clientele.  Such a clientele tends to be highly loyal and fun to work with.

Spending a bit more to create a high end brochure will also help give you a competitive edge and grow your business.  There are many high quality designers who advertise brochure design services on sites such as CraigsList who can create a brochure to your specifications.  You can then distribute these brochures to friends who have synergistic businesses, at parties you hold, or anywhere you believe you can win more solid customers wanting a more personalized service.

Having a simple yet well-designed website is another way of attracting clients to your business.  Photos of success stories are the best way to attest to the quality of your services and your skill level.  These can be arranged into a web “scrapbook” for your potential clients to browse before contacting you. If you need quality shots of individual pieces for your website, ask your jewelry wholesaler if you can use some from their own online catalogue. As you’ll be promoting their unique pieces, they can’t refuse.

Having a jewelry business can be exciting and rewarding, and you will get out of it what you put into it.   Providing a higher level of service to your customers will increase your personal satisfaction, and your income at the same time.

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

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Tuesday, May 18th, 2010 | Author: admin

A jewelry business is a wonderful idea for a second income, raising money to go to college, or for retirees who want to earn extra cash selling something they love.   However, once the obvious sources for growing a new business have been exploited, it can be difficult to keep it moving forward, which can cause some people to become a bit demotivated.

Here are ten great ways to keep things in that wonderful growth mode, and to keep a new business exciting and fresh!

Use Social Networking
Post info about your business on your Facebook or MySpace page, and post information about it to all your friends from time to time.  Your jewelry wholesalers have new offerings all the time; this gives you a great reason to post!  Make your posts brief, yet enticing.  Make them curious, and they will come to you.

Use Local Bulletin Boards Such as CraigsList
Offer personal services such as matching jewelry to a special outfit or choosing pieces for a special occasion.  Many people would rather go to a consultant that offers personalized services than a large, impersonal department store.

Incentivize Your Friends to Bring in New Customers
Offer them a percentage of your sales, a dinner, or any special gift that you believe will motivate them to help you.  Use the power of your network to grow your business.  Make lists of everyone you know, and you will be surprised at how wide your network really is.

Hold Home Parties
This is a great way to enjoy getting together with your friends and make some extra cash at the same time.  Prepare a nice display of your jewelry, get your friends involved by allowing them to try on the jewelry, and offer incentives if they purchase that night.  This is a tried and true method for increasing earnings.

Form a Joint Venture
Approach other companies with synergistic products. Have them display your products and offer them a cut of all sales created.  Or, sell them some of your jewelry at a discount (making sure YOU maintain some profit margin) to sell in their stores.  This is perfect if you have friends who own antique, perfume, cosmetics, or other small boutique stores with specialty products.    Alternatively, you could print coupons and have your friends hand them out at their stores (and vice versa).

Start an eBay Store
eBay offers an easy-to-create store front that allows you to get great exposure for your products, and sell them at auction.  eBay is used by millions of satisfied customers, and once you have an established track record (and good feedback), you will be a trusted member of the community.

Exhibit at Local Festivals
Showing your products at a local festival is a great way to tap into a new clientele, and enjoy the sunshine at the same time.  Thousands throng to outdoor festivals every spring and summer, and fall harvest festivals are popular places to shop early for holiday gifts.   If booth prices are prohibitive, consider sharing a space with another seller who offers products that are synergistic to yours, such as hats or scarves.

Create an Email Newsletter
Send this mailer to all your loyal customers with new product news, updates about your business, and coupons.  They will forward it to their friends and your business will grow.

Hold a Raffle
Raffles create excitement, as everyone likes to win a prize.  Announce the winners online, if you have no actual store front.

Wear Your Own Jewelry
When someone compliments you on your pieces, hand them a business card with contact info and let them know they can have one just like yours!

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

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Thursday, May 13th, 2010 | Author: admin

It happens to everyone and it may happen to you. Maybe you are having a hard time getting started in your jewelry business probably because of fear, worries, or concerns that hold you back.

If you feel somehow stuck and unable to envision your jewelry business’s future, a vision board can help you see your goals right in front of you.

A vision board offers great self-motivation, and can truly inspire you to challenge your fears and all of the “crazy” thoughts that may cloud your mind.

But, what exactly is a vision board?

It is a bunch of pictures, quotes, words, and symbols arranged in a collage set-up and that mean something to you.

A vision board can have any shape and size, and it can be elaborate or simple, but plan it to be flexible, so that you are able to adjust and change its content according to how your visions, dreams, and hopes progress.  There are endless options to make your vision board something special and inspiring, just let your imagination fly!

In a vision board, you can put pictures of your family, of a vacation you dream of, a new car you would like to own, the house of your dreams, your perfect partner, the type of jewelry you would like to sell, or anything else that makes your heart soar and that you want to see become a reality in your life.

The pictures and words you put up can be taken from magazines, brochures, letters, or handmade.  Try to use pictures from a time in your life when you felt great, alive, and successful.

With a good vision board, you will have your dreams and goals displayed in front of you everyday.  Pin everything up in a way that inspires you, so that you get a boost every time you look at it during the day.

It is a way of symbolizing everything that you are working for; it will move you closer to your goals and dreams by motivating you to take one step forward at a time.

To get you started, get some magazines and clip the images that inspire you and have meaning to you.  You will start getting ideas; you will be reminded of what you aspire to in your life, and it will make dreaming a lot more fun.

Soon enough, you’ll stop dreaming and start contacting jewelry wholesalers for that first batch of jewelry to sell!

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

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Tuesday, May 11th, 2010 | Author: admin

Business cards can be a very effective marketing tool for your jewelry business.  It is all about making them interesting, high quality, and unforgettable, about always having them with you, and offering one with every sale you make.

Here we give you 4 tips to make your business cards work wonders for your jewelry business:

1.    Put a photo on your business card
Every jewelry business card must include a photo of one of your pieces because, whenever a client sees your card, he or she will remember what type of jewelry you sell.  If they don’t have such a reference, they will probably throw the card away at some point.

A good photo will make them remember what you sell and how much they liked it.  Jewelry is a visual product, thus, a business card without a photo is not an effective marketing tool.

The job of a business card in your jewelry packaging is to be a mini-ad for your business. If you want to use a quality, professional photo, and you’re no photographer, ask your jewelry wholesaler to provide some.

2.    Share jewelry care tips on the back of the card
Offering your clients added value should always be a priority, even on your business cards.

Use the back of your cards to share quick care tips with your clients, maybe teach them how to protect their jewelry from scratching, from chemicals, or from extreme temperatures; teach them how to clean their pieces, or how to store them to protect them and prevent tarnish.

3.    Get high quality cards at a good price
To get the best price and highest quality, you should design your own business cards and have them printed professionally by an online business card printing service.

Some services offer you a very simple and creative platform to create your card and place the order. Check this one out, for example: www.moo.com.  There are hundreds of others. They are very competitive and often offer special deals; so, you have the opportunity to get amazing business cards for a very good price.

A high quality business card will say a lot about your jewelry business.

4.    Don’t leave anything out
Every jewelry business card should have the following information:

-Business name

-Your name

-Phone number

-Website address

-Email address

-A short statement or a quote about your jewelry

-P.O. Box

-Photo of a jewelry piece

Make sure you arrange the information in a way that is easy to read, pleasant to the eye, and that supports your jewelry business’s style.

If there is too much information and the card feels cluttered, use the back of the card to share some of it.  Remember to give preference to the photo, make it the center of attention, and fit the rest of the information around it.

Most importantly, have fun creating your business cards!

If you liked this article, tell all your friends about it. They’ll thank you for it. If you have a blog or website, you can link to it or even post it to your own site (don’t forget to mention www.paradisojewelry.com as the original source).

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