Whether you are a savvy internet shopper, an eBay seller looking for great deals, or a fashion retailer looking for the best way to buy wholesale jewelry, there are certain tips that can help you in this process.  Finding a great wholesale jeweler is not always an easy task, but if you do your research, and follow these tips, you will undoubtedly find the best wholesaler jewelry to fit your needs.

Go Import or Go Home
This may or may not be surprising to you, but most of the best wholesale jewelry from all over the world is not made locally.  Almost all wholesale jewelry is imported from all over the world, and this is not a bad thing.  More suppliers means more competition, which inevitably means lower prices, and better quality to the consumer.  It is also good to find a wholesale jewelry site that goes through many different sources.  More sources will guarantee more variety, as well as better prices.

Stay up to date with the Latest Trends
Unless you’re an expert in the latest trends, or some kind of fashion connoisseur, you may have no idea of the latest fashion trends taking place in the jewelry industry.  Wholesale jewelry stores are not only great places to buy jewelry, but they often reflect the latest trends taking place in jewelry design.  If you want to stay fashionable, as well as not break the bank, buying jewelry wholesale may be the way for you.

Don’t Forget to Accessorize
Although it’s important to stay up to date with the latest fashion trends, jewelry wholesalers often carry much more than just fashionable jewelry; they often carry a huge inventory of fashion accessories as well.  Some of these may be fashionable toe rings, belly rings, beautiful anklets, even hair accessories or jewelry for your cell phone.  Wholesale jewelry sites are great places to buy non traditional jewelry, but at a much cheaper price.

Find the Best Deals
When shopping for wholesale jewelry you will want to make sure you find the best deals, even among wholesale sites.  Many wholesale jewelry sites may offer a minimum purchase rate, which might commit you into spending more than you bargained for.  Even though you may be getting a great deal, you don’t want to spend more than you intended too because of it.  Find a wholesale jewelry site that either does not have a minimum purchase rate, or has one that you find reasonable.

It’s all About Selection
Although it’s important to have the most fashionable and trendy jewelry you can find, it’s also important to have a wide variety of the more traditional pieces as well.  Beautiful jewelry never goes out of style, and such classics as semi-precious stones, sterling silver, or even beautiful diamonds will always get people turning their heads.

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If you are approaching the jewelry business as a complement to your daily job, it is a great opportunity to sell your pieces at the office, maybe even ask your spouse, friends and family to offer it at their workplaces.

And to help you get started with the right foot, here are five valuable tips for selling jewelry successfully at work:

1.    Before you start offering your jewelry to your colleagues, talk to your boss about it and get the OK.  Some companies may not be as flexible as others, so you have to ensure they approve of your idea to offer your pieces there, only during lunchtime, coffee breaks, or after work.  You have to also clarify that the company will not be responsible for any loss or damage to your product.

2.    If selling jewelry at the office is not an option because of the company’s policy, you can find other ways to show your pieces to your colleagues.  You can wear your jewelry during the week and when people comment, you tell them that you sell it and offer them a business card.  Tell them that they can host a jewelry party at home, and that you can take their custom orders (talk to your jewelry wholesaler to confirm how custom orders work).

3.    If you get your boss’ OK, plan a trunk show during lunchtime or a coffee break on payday.  You can also take advantage of a special date like Christmas, Mother’s Day or Valentine’s Day, to ensure you do really well.  Be it at a conference room, the cafeteria, patio, or even your car’s trunk, your show will have to be set up fast, thus, use rolls, trays and other practical containers.

4.    Allow your friends and family to offer your jewelry at their workplaces.  Ask them to tell their colleagues that they will be bringing some pieces to show around, so that everyone is expecting them.  Your friends and family can choose several pieces with specific people in mind, and make sure you provide gift boxes so that they can pack the pieces nicely and fast.  Of course, thank them by gifting them with a piece of jewelry after they sell your pieces.

5.    Always be out on the look at what others are wearing so that you identify what type of jewelry your colleagues like.

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If you are looking for ways to increase your jewelry sales, gift certificates are a sure way to go.  Jewelry is a great gift for many occasions, but since it is a very personal one, a gift certificate will allow the person to choose a piece she really likes, and one that complements her personality.

A gift certificate is fairly simple to design, if you have a computer and a printer, you can do it yourself.  Simply choose an elegant template online and fill it out to fit your business, but you can let your imagination run wild and make them into an interesting and appealing thing.  It is great to use photos of your jewelry, ask your jewelry wholesalers for some great pictures or take them yourself, and never forget to put your business card inside the envelope.

Any gift certificate must contain your business name and contact information, a “To:” line and a “From:” line, an “Amount:” line, “Custom orders welcome” legend (in case the client wants to buy a special or customized piece by adding some extra money themselves), a unique certificate number, and a security sticker to ensure its authenticity (it should be accompanied by the legend: “This item has embedded security and is void if not present”.

For your personal records, it is important that you keep a log of the certificates you sell, in this way; you have a way to account for each one of them and to confirm the certificate is real and everything is correct (amount, dates, etc.).

You can allow the buyer to fill the “To:” and “From:” spaces in their own handwriting to make it more personal, but you should always write the dollar amount yourself.

Any gift certificate log must have, at least, the following information:  certificate’s number, purchaser’s name, recipient’s name, date sold, dollar amount, and date redeemed.

You will not sell any certificates if you do not let your customers know that you offer them.  Thus, wherever you show your pieces, always have a sign announcing that you have gift certificates available, and also tell everyone personally while they are looking at the jewelry.  In this way, you have the valuable opportunity of reminding them of the great advantages of buying a certificate for a loved one.

Once someone arrives to redeem the certificate, you will have the chance to sell her more than one piece, maybe something to combine with her chosen gift.

Gift certificates work by attracting clients as if by referral, this means, it can’t get any better!

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Every woman knows the perfect little black dress is the go to fashion item.  You can dress it up or dress it down depending on the occasion.  Most of the time, if we need to dress it up, it is because the occasion is of a more formal nature.  So how do we choose just the right piece of jewelry to take that little black dress from ordinary to extraordinary? Here are a few tips to help:

One of the first caveats of picking out jewels for an event is to do it well in advance.  Plan the jewelry shopping trip as part of the dress and shoe shopping day. Visit your favorite jewelry store or wholesale jewelry distributor and take the time to find exactly what really feels right to you.  There is nothing worse than scrambling to assemble your jewelry at the last minute, so be sure to buy, borrow or rent it well in advance.

Before shopping for your pieces, try to find out just how formal the occasion will be.  You can sometimes know from the invitation itself, from word of mouth, or even from the venue where it will be held.  Just as you wouldn’t want your dress to be to over or under done, the same applies to your jewelry.

If you are attending a very glitzy affair, you might want to dazzle everyone with white gold and diamonds…or cubic zirconia if you’re a really savvy shopper!  If it is a more subdued affair you may want to go with pearls or opals.  When attending a wedding, regardless of how formal it may be, always remember that the only diamond that should be shining that day belongs to the bride!

There is nothing wrong with mixing and matching styles of jewelry either.  Choose pieces that complement each other and you can’t go wrong.  A little vintage mixed with a bit of modern can have quite an impact.

You should also consider your personality when choosing jewelry to match your formal attire.  If you are a quiet, shy person, you will not only look uncomfortable in loud, glaring pieces, but you will feel uncomfortable too.  Likewise, you should consider size in the same way.  If you are very petite, pieces that are too large and chunky will look out of proportion and your attempts to dress up your ensemble will fail.

Just think of choosing the right jewelry to dress up an outfit as being equally important as choosing the outfit itself, and you’ll have no trouble at all taking that little black dress to the next level!

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Excellent customer service, in any area, can be translated as giving the kind of service you would like to receive.  We all desire to be valued, listened to, and respected.  It makes you feel important when you give feedback that is not only heard, but sincerely appreciated too.

Once you turn to the other side of the business, and instead of the buyer, you become the seller, you must begin thinking about the best ways to provide service so that one sale turns into many repeated ones.  The best way to do this is to imagine you are the customer, and in this state, think about what you would like to receive.

In order to help you get started, here are some ideas that will put you on the right track to offering excellent customer service:

1.    Present your product accurately. You wouldn’t like to be deceived, right?  Neither do others.  Show your product in a clear way, without props that could divert attention from your pieces, use different angles if possible, and be exact about dimensions.  If there are inconsistencies in the stones, silver, or any other material used, note them from the beginning, because the customer will surely see them at some point.  Contact your jewelry wholesaler immediately if you need to exchange a piece.

2.    Have a clear sales policy. If you were the customer, you would like to know shipping time and policies for returns and exchanges.  Clarify every detail of the transaction; no matter how small, everything is worth saying.

3.    Be and act professionally. Write e-mails and letters in a formal tone, not as if your customer is your best friend.  Always be courteous and natural, but keep your distance to be perceived as a professional.  If possible, sign every communication by hand so that it looks personal, to show that you took the time to answer them with care.

4.    Act fast. You must reply to e-mails, letters or phone calls in a timely manner.  Make everyone understand that they count and are important.  Do not delay more than 24 hours to respond to a client.

5.    Become efficient. Design a fast process that allows you to present your product to the client in less time than expected, because, once a client pays, he/she expects the product immediately.  Have all your packing supplies ready in one place so that you do not have to hunt for them, and follow a simple, yet rigorous process to ensure the jewelry is securely and beautifully packed.

6.    Show appreciation. Make sure you show your clients how much you care for them and how much you appreciate their purchases.  Thank them in every e-mail, letter or phone call, double check your products to ensure their quality, pack everything with care and love, send a nice thank you note to extend your gratitude for their support.  Treat your customers with care and they will stick with you till the end.

7.    Follow up. It may not happen all the time, but from time to time, something can go wrong.  During these times, remember what customer service is all about, respect the client and find a positive solution that benefits everyone involved.  Thank your client for the feedback, and if the problem was your responsibility, offer them a discount for the next purchase and apologize sincerely.

Good customer service doesn’t have to be such hard work, if you believe in your product and wish for others to enjoy it, just think of what would make you happy and get going!

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We all understand the incredible power behind advertising to get customers to buy what we are offering them.  We know it is one of the best ways to create confidence and urge them to buy, and we also know it is one of the most expensive marketing activities.

Getting the word out about your jewelry is only the beginning.  You must fully engage into marketing and public relations if you really want to get as many customers as possible to buy your jewelry pieces.

Luckily, there are effective ways to advertise your product without spending any money, and imagination has a lot to do with it.

1.    Appear in feature articles.  Feature articles are a great way to promote your jewelry online.  Look for writers or websites that specialize in writing about jewelry and ask them to write a piece about your product in their blog or newsletter.  Writers are always in search for good material, and they will be happy to feature your jewelry if it presents an interesting piece.

2.    Ask your jewelry wholesaler for advertising materials. Professional jewelry wholesalers will be very interested in knowing how their product is being advertised, and they will be very glad to provide interesting materials to support your efforts in different ways.

3.    Answer writers’ questions. Article writers will send you a list of questions that are based on what they believe will interest the readers.  By answering these questions effectively, you can enhance the way you promote your jewelry through them.  Follow these tips when answering:

-    Open up and tell your story.  Make it brief, but accurate.  Show your passion for your business; make it interesting so that it can trigger an emotional response.  When you are able to tell your story in a way that impacts the reader, you will surely get a positive reaction.
-    Show your potential customers why they need your product, why yours stands out from the rest.  Present the added value and advantages of your jewelry.
-    Look for websites that rate and review products.  They will ask you for a sample to inspect the quality, materials and craftsmanship; please, send it to them.  This will show you are confident in the quality of what you are offering, even better, send them your star product, and let them confirm your worth for themselves.  Remember that website visitors prefer to read customer reviews instead of the designer’s description, they want to know how others feel about the product after purchasing it.

In times when money is tight, there is always imagination!  Unleash it, and create new ways of getting to your potential customers to present your jewelry in new and enriching ways.

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One of the key elements of a successful jewelry business is to be able to sell the pieces everywhere, no matter the distance.  In this way, you can grab a huge market, not just the people living around your town.  This will surely make you and your jewelry wholesaler very happy!

To be able to conduct long distance sales, you must ensure your mailing system is safe, easy, inexpensive, and efficient.  Luckily, this is possible, as jewelry is a lightweight product that can be packed easily and mailed with minimal postage.

-    First-class mail will cost you less than $1, and you can safely pack the piece inside a zip lock jewelry bag and put it into a cardboard gift box.  Then, put the gift box, packing slip, and a business card, in a small bubble mailer.  All these provide great protection for the jewelry.  You can order bubble mailers, tape, and other supplies, through the Internet and save a lot of money.

-    Priority mail is another good way to send jewelry.  It takes around two or three days for a person to receive the order through this method, and it is fairly inexpensive.  You will get free priority mail boxes from the post office, and in different sizes, which is very convenient.  You can fill the boxes with crumpled paper, recycled packaging peanuts or bubble wrap.

-    In regards to the postage, you can use USPS.com or Stamps.com to buy and print your own at home without having to go to the post office and wait in line.  You can mail the package from home, insure it and have a delivery confirmation included.

-    Do not write any jewelry related word on your return address if you do not want the package to be stolen; stick to your first and last name.  The same goes for packages that are sent to you.  Never specify that your business is selling jewelry.

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If you are a jewelry lover, and are looking for the best deals on jewelry you may want to consider buying wholesale jewelry.  Wholesale jewelry is oftentimes just as beautiful, and high quality as regular jewelry that you would buy at jewelry stores, but at a much lower price.  But sometimes buying wholesale jewelry can be a harrowing process, as you may encounter plenty of unscrupulous wholesale dealers along the way.  But by doing the proper research, and looking into companies more thoroughly, you are bound to find the best wholesale jewelry on the internet, and at the best prices.

The first thing you want to do is to check into the company’s policies.  Do they have a minimum order system, where you have to buy at least 100 dollars worth of merchandise every time you buy something?  Do they have affordable inventory but the shipping is astronomical?  You will want to check into these factors more thoroughly to make sure you’re getting the best deal.  You will also want to see if the website asks you for a one-time or monthly membership fee to shop at their site.  In most cases this jewelry is specifically designed for fashion retailers who wish to buy inexpensive wholesale jewelry in bulk, and turn around and sell them in their stores.  This is not a bad way to go if you’re a jewelry distributor, but if you’re looking for the best deal on individual pieces of wholesale jewelry, look somewhere else.

Another good thing to do is to check out companies more thoroughly before deciding to do business at their site.  There are a number of ways to do this.  You can get more information about a company by cross referencing them with some accurate reviews on different websites.  Try to find a review site not affiliated with the company to achieve the best results.  It is also important to find out how long they have been in business, as well as what kind of reputation they have.  You can even check the Online Better Business Bureau to get an accurate report on a company, and see if it is reputable or not.

After you have narrowed down your search, done all the necessary research, and found the best prices to suit your taste, as well as the shipping and refund policies, then you’re ready to start shopping.  You can find plenty of excellent wholesale jewelry that is affordable, as it is beautiful; you just need to know how to look for it.  If you take your time and do your homework, you will know the best wholesale jewelry sites on the internet, as well as save tons of money in the process.

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